Opening Assignment September 28

Well as far as i could read our name doesn't fall under any of the don't points. "Coffee lovers" tell the consumer what we sell and that we are passionate about our product that we are selling. I suppose it could fall under the category of being too specific if we decided to branch out to selling baked goods or hot chocolate. But I don't really see it as too much of an issue. Maybe something like Forest Cafe would be more functional.