What I learned about marketing from physics class.
The Speaker likened 3 physics laws to marketing. Newtons Law of Acceleration equals Force over mass. He likened it to the more massive the brand the harder it is to change directions. The second one was that you can't measure a particle accurately, He likened it to try to measure what consumers actually do rather than what they say they do. The third was that you can amass all the data you can but you can't prove a hypothesis but one piece of data can disprove it. No matter how must you invest in a brand it only takes one bad mistake to ruin all of your company's credibility.
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