Opening Assignment November 9/11

I think Product placement is a really effective way to market your product. People follow what celebrities do, what they wear what they eat. So of course they will try out the product if their favourite celebrity has it. My favourite guerilla marketing idea would definitely have to be the volkswagen ad with the slide, what a genius idea, let people ride down a slide and have fun, while marketing your brand. Without a doubt I'm sure it was really successful. I also thought the nike ad with putting shoes on tires is a really good idea too.